Leading up their upcoming EP is a lead single of quaint love and breezy drum and bass.
It’s been almost a year since NewJeans has broken through the scene, with one-off singles like ‘OMG’ and ‘DITTO’ breaking them through the international market, landing them in the Billboard Top 100 chart for a reasonable amount of time. Those singles, alongside other sponsored collaborations with brands (McDonald's commercial, and especially the Coke collaboration which was the case for the song, ‘Zero’ and the surprise J.I.D remix) only skyrocketed NewJeans as one of the few new K-pop girl groups that are flying through the roof as of now.
While the possibility of a record may be far and between, NewJeans instead stirs up another EP waiting on the wings for this July. And with all of the colorful 2000s nostalgia plastered over on the song cover, their approach leading to this EP is a move that feels adjacent to what they’ve been pulling on their past debut EP, but a promising one nonetheless. The overall soundscape of this track is closer to a song like ‘Ditto’, with all of the glacial synths and smoother drum and bass beats swirling around the floaty, tiptoeing vocal melodies. And with a song titled ‘Super Shy’, the members opt more for a quaint yet sweet delivery that works well with the flittering, shy attraction. The Jersey club rhythm that slips in on the last 30 seconds of the song is quite the surprise, especially compared with the mainstream K-pop tracks that’s been out at the moment.
Just like the Powerpuff Girl-inspired song cover on display, the song is quite the sparkle and showcases NewJeans’ able to cover more ground, even finding themselves building their own niche in the K-pop scene as of now.